Our Mission

Today’s travelers expect more than just a place to stay, they seek experiences that enhance their well-being. At LATHER, we help hotels create that experience with luxurious amenities, free of synthetic fragrances, to promote relaxation, rejuvenation, and guest satisfaction.

The Growing Demand for Clean, Natural Amenities

Guests are increasingly mindful of the products they use, and 34.7% of individuals report adverse health effects from synthetic fragrances, including migraines and respiratory issues. Offering clean, natural alternatives not only enhances their stay but also ensures their comfort and well-being.

Stay Ahead in a Wellness-Focused Industry

The wellness travel market is booming, with the industry expected to grow from $814.6 billion in 2022 to over $2 trillion by 2030. More and more travelers are seeking wellness focused experiences that support their health and well-being during their stay.

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Small Details, Lasting Impressions

At LATHER, we believe wellness is in the details. Our thoughtfully curated amenities are always free of synthetic fragrance, elevating each guest’s stay and creating a lasting impression that keeps them coming back.


Let’s bring a new level of wellness to your hotel.

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